For Founders, Leaders, and CEOs who want to build a personal brand that brings revenue

The LinkedIn 1% System
Build a personal brand that attracts revenue, not just likes

Learn how to build a personal brand that brings inbound leads, visibility, and real business opportunities.

You're Building a Great Company. But No One Knows It Yet.

Do you know why your personal brand matters:1. It attracts opportunities effortlessly by showcasing your expertise and credibility.2. Helps you build trust and authority in your industry, making sales and partnerships easier.3. And helps you build your reputation and stand out in a crowded market.From Gary Vee & Richard Branson to CEO of Nokia, Novo Nordisk and creators like Steven Bartlett, the world’s top entrepreneurs are investing in their personal brands on LinkedIn because they know it delivers real ROI...helping them reach wider audiences, build trust at scale, and drive meaningful business growth.Do you know why your personal brand matters:You run a successful business, serving clients and leading a high-performing team.But your personal brand?It's inconsistent.
It doesn’t drive opportunities.
It doesn’t reflect your credibility.Why?Because you:– Don’t know what to post
– Don’t know who you’re writing for
– Burn out trying to stay “consistent” without resultsI get it. I was in that exact spot last year.Now?My posts reach 50,000+ people regularly
I’ve closed inbound leads through DMsI have also helped my clients generate 3X more leads, meet 10+ investors, close more deals, get speaking & podcast requests and hire 3 team members...
ONLY BASED ON THEIR LINKEDIN PROFILES.Most of them come to me looking for:- More revenue
- A system on how to become an industry leader
- More talent, M&A leads, Investor calls
- Brand that brings them Inbound leads
- Commercial calls with ideal clients
- A brand that protects their future
- Start a side-hustleSo I built The LinkedIn 1% System.

I'm your coach, Rita...

In less than a year, I have grown my personal brand to almost 20,000 followers, ranked as the #3 top creator by Favikon, become Favikon Finland Leader, Top 1% LinkedIn Creator globally, helped 300+ CEOs and Founders, and spoken at stages and helped other founders build an audience on LinkedIn.I’m a C-suite executive myself, currently serving as Chief Commercial Officer (CCO) and founder. I know exactly what it’s like to sit where you do, making high-stakes decisions and leading teams while representing your personal brand at the highest level.
A year ago, I realized that LinkedIn is the most powerful revenue technology (RevTech) tool available to leaders today. It’s no longer just for recruitment or updates; it’s where the world’s most influential CEOs and founders actively shape their brands and drive growth.
Just look at leaders like the CEO of Novo Nordisk, Nokia, and creators like Steven Bartlett, who famously said:
“LinkedIn is the single most powerful tool for founders to build trust at scale.”These leaders are intentionally building influence, opening doors to partnerships, hiring top talent, and even shaping their industries through their voice and presence.
I also bring direct inside experience to the table. Back in 2019, I worked at LinkedIn, selling Sales Navigator globally.Today, success on LinkedIn isn’t just about sales technology. It’s about your personal brand.
I’m here to help you leverage LinkedIn the way the world’s top executives do: intentionally, strategically, and authentically- To turn your reputation into your most powerful commercial asset.

LinkedIn Coaching Program for CEOs, Founders & Leaders

  • 2-month private coaching

  • 4x calls

  • Content reviews (2X/week every 2 weeks)

  • Materials for each session in Notion for you to save and remind yourself with

  • Access to frameworks, AI prompts, and DM scripts

  • Personalized LinkedIn audit

  • Option to continue with ongoing support

  • **WhatsApp Support (9 am-5 pm, Mon-Fri)

BONUS: The LinkedIn 1% Circle

  • Lifetime access to The LinkedIn 1% Circle WhatsApp Group

  • Bi-weekly shares from top creators (videos, content, sheets and how to beat the algorithm)

  • Q&A sessions with me Rita Kerola

  • Thought leadership clinics and frameworks (free group sessions)

  • DM and content prompt library (Notion)

4 X 60 mins 1:1 calls

1. Content is King

  • Craft your unique voice and message

  • Set the right mindset and goals

  • Understand the basics of monetization

  • Turn your profile into a landing page that sells

  • Find content topics that connect and convert

  • Define your ICP (who you’re writing for and why it matters)

  • Grow your ICP/community and build real relationships

  • Write content that’s both viral and personal

2. Personal Brand That Drives Business

  • Move you from “nice posts” to strategic storytelling

  • Generate and plan content ideas

  • Write and design high-converting content

  • Craft magnetic hooks (70% of a post’s success starts here)

  • Use content types that build trust, demand, and depth

  • Build an engagement strategy that feels human, not robotic

  • BONUS: Pre-validated content templates so you never start from scratch

3. Funnel + AI

  • Build your LinkedIn funnel using the right tools and mindset.

  • Content strategy part 2: Niche, Narrow, Wide content

  • Why personal brands need real funnels (Content → Profile → Email → Revenue)

  • The best AI tools that save hours and boost performance (curated for leaders)

  • How to create assets that “deplatform-proof” your presence (email list, lead magnet)

4. Sales strategy and Outbound system

  • Turn your DMs into your #1 sales channel, without the cringe.

  • Use LinkedIn Sales Navigator

  • Go from “Hey” → to booked calls / or just to connect with your ICP with a full DM strategy

  • Qualify leads (without sounding like a bot)

  • Move from visibility to real pipeline

  • Master the LinkedIn algorithm (and how to work with it)

The CEOs and founders I work with typically:- Go from 'Silent' to 'Standout' in 8 weeks
- 3X their content reach (with half the effort)
- Multiply their inbound leads by 5XJust my posting smarter and having intentional conversations.For example:
Client 1: Got inbound leads in Week 1
Client 2: Doubled engagement and reach in 6 weeks
Client 3: Got 10 M&A leads

Here is some proof from my clients:

Niko Palenius
(Finance Director):"If you’re looking for a LinkedIn trainer who truly delivers, I can wholeheartedly recommend Rita Kerola.What Rita does: She helps you create LinkedIn content that drives visibility and leads.Why it matters: After just the first week, we achieved results I wouldn’t have reached on my own in months.Here are the actual results:
• Over 112,000 views and 1,000+ likes on the very first post
• Other posts gained 200+ likes and plenty of comments
• A total of 170,000+ impressions
• Plus 200+ new connection requests and several quality leadsI can fully recommend her to anyone serious about leveraging LinkedIn!"

Laura Mattila
(Growth Builder, VP and Speaker):"I worked with Rita during a one-week sprint focused on reaching the top 1% of LinkedIn creators. She helped me sharpen my voice, upgrade my profile, and learn how to turn ideas into engaging stories. The results came fast — three viral posts and more than 170,000 views, with the numbers still growing.Rita knows LinkedIn inside out and is well connected among the platform’s top creators. She delivers on her promises, moves fast, and keeps full focus on creating real value. A warm recommendation for anyone looking to upgrade their linkedin presence and business positioning!"

André Noël Chaker
(Chairman at MySpeaker):"I was surprised to see such significant traction in such a short time. Here are some specific wins:
* Two of my all-time best-performing posts in the very first week of collaboration.
* Nearly 200 comments and over one thousand strong reactions, creating real conversations and impact.
* A massive boost in impressions — up by more than 35,000 in a single week.Most people in this space talk. I have wasted time with some of them.Rita actually executes.If you’re on the fence, I’d say this:Working with Rita will probably save you months of trial and error. In the end, she will deliver.
I’d recommend her to anyone who’s serious about turning LinkedIn into a true growth platform for their business and personal brand. I am grateful for the learnings and for the expertise Rita brings to this important part of the future of marketing, sales and human connection. Kiitos!"

Aslak de Silva
Serial CEO & ex-CEO of Nordic Business Forum:"I’ve had the pleasure of working with Rita on improving my LinkedIn presence and strategy, and I couldn’t recommend her enough. She has a great way of explaining the different approaches one can take with content and audience engagement, making it easier to understand the bigger picture as well as the small details.Led to 50% more views, nearly 50% more reach, and doubled the engagement.What I’ve especially appreciated is how hands-on she is. She reviews my posts, gives clear feedback on what works and what could be improved, and always backs her advice with best practices. She’s also introduced me to useful tools that support content planning and performance tracking.Rita’s style is encouraging, insightful, and practical. If you’re looking to elevate your presence on LinkedIn, she’s the person to turn to."

Stefanie "Kiki" Brandt-Tallqvist
Head of consulting, @ Eezy Flow, Leading a team of 15+ consultants:"Rita tailored a LinkedIn coaching programme for our consulting team. Ritas expertise, calm, guiding yet assertive style was perfect for us. She knows what she is doing, and she does it well. We worked on finding our own style of writing, learned the newest tips and tricks, fine-tuned our LinkedIn profiles, and started working on our own individual plans. Everyone was very happy about the training and it gave us great tools to help us immediately."

Jesse Holmström
Start-up founder (Co-Founder & Business Development @Fixio Oy):"I had the pleasure of attending a LinkedIn training session led by Rita Kerola, and it was nothing short of transformative. Thanks to her guidance, our team has learned how to navigate the platform more effectively and craft posts that truly resonate. The insights she shared have had an immediate impact on how we use LinkedIn and will undoubtedly continue to benefit me in the long term as I build my personal brand.
Rita is a genuine professional with deep expertise and real-world experience. Her ability to deliver actionable advice with clarity and enthusiasm made the training both engaging and extremely valuable. I can wholeheartedly recommend Rita to anyone looking to elevate their presence and performance on LinkedIn. Thank you, Rita!"

Claus Still
CEO, Creanord:"I have worked with Rita on improving my company's LinkedIn presence and strategy.
Already after working with her a few weeks, my inbox started moving.→ Two investors reached out.
→ Three new leads from across the globe: India, New Zealand and the US.Rita helped me rethink our LinkedIn strategy: the positioning, the tone, the content.I really appreciate her positive and can-do attitude. No wasted time, focus on execution.
If you’ve been trying to figure out LinkedIn on your own, stop guessing and work with Rita."

Are you ready to turn your LinkedIn into a profitable personal brand that both builds your reputation and helps you close deals?
Then click the link below and I'll get in touch with you.

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